SUBWAY Footlong Season

Following the success of the Watt Family, we went all in for 2020’s football season - with the very real chance it wouldn’t happen during the pandemic. Fortunately, Subway’s first foray as an official sponsor of the NFL all worked out thanks to a mini half time stage show, the voice of Deion Sanders, and the team at MacGuffin Films for making this remote shoot a breeze. This campaign saw sales rise higher than pre-pandemic levels and Subway rose above long-standing NFL sponsors in recall and conversions.